It’s back! Each year, I put together my list of the top 10 reputations in crisis for the year and the following is the official Reputation Doctor’s Annual Top 10 List of Reputations in Crisis for 2011. This list is compiled by and solely the opinion of top crisis public relations and reputation management expert, Mike Paul, known globally as The Reputation Doctor®.
10. Bank of America Debit Card Fiasco
Bank of America thought raising debit card fees in a recession was a wise idea. Protests like Occupy Wall Street and the power of social media as a tool for upset customers proved otherwise. All of those in leadership who approved this unwise idea should be fired for forgetting the golden rule of business: the customer is always right!… Read the rest