Mike Paul, the Reputation Doctor®, Named To List of Top 100 Thought Leaders in Trustworthy Business Behavior in U.S. for 2012 by Trust Across America

Jan 13, 2012


While there are many “top” lists and awards, none specifically address trustworthy business behavior – perhaps because the word “trust” presents a definitional challenge. For three years Trust Across America has been working with a growing team of experts to study, define and quantify trustworthy business behavior. While our research is nowhere near complete, we know that an organization cannot be deemed trustworthy without a culture that embraces the following characteristics: Financial stability and strength, Accounting conservativeness, Corporate integrity, Transparency, Sustainability and long-term Reputation preservation.

During the course of our research, we have met with and spoken to hundreds of thought leaders, across a variety of silos that, when their efforts are combined, help create trustworthy companies. Many of these people are well known and have received numerous honors and accolades, while others are quietly working behind the scenes. It is our intention to shine the spotlight on both groups, hoping that the world focus will begin to shift from the “scandal of the day” to the trustworthy leaders and organizations of the day.


Welcome to Trust Across America’s second annual list of Top Thought Leaders in Trustworthy Business Behavior. The first was published in December 2010, followed by our Top Thought Leaders Europe/Middle East list in July 2011. This year’s list is limited to North America.

Our nomination period remained open and was broadcast for approximately eight weeks, closing on November 15, 2011. Our team reviewed hundreds of entries, narrowing applicants to those who were recommended by colleagues, have made the news, fit the philosophical and geographic profile, and/or are generating change.

After the initial “cut”, a panel of six judges, four from the United States and two from Canada reviewed the remaining nominees. The judges hail from academia, corporate and consulting, and from specialties including corporate governance, ethics, trust, integrity, sustainability and CSR. The judges assisted us in compiling this final list.

We would like to thank all who took the time to send in nominations, and our judges for helping make this list as relevant and powerful as possible.

Top 100 Thought Leaders in Trustworthy Business Behavior 2012
(presented alphabetically)

1. Patricia Aburdene – A world-renown speaker, author and advocate of corporate transformation. Having won global recognition as co-author of the Megatrends books, Patricia now inspires audiences with a concrete blueprint of how values and consciousness will transform business. Her newest book is Megatrends 2010: the Rise of Conscious Capitalism. www.patriciaaburdene.com

2. Mark Albion – Dr. Albion was a student and professor at Harvard for 20 years, after which he co-founded six organizations, including Net Impact. Most recently, he served in the Office of the President at Babson College, helping to integrate social values into the college. His articles, books and award-winning short films can be found at www.makingalife.com and www.more-than-money.com

3. Nicholas Aster – Founder and Publisher at Triple Pundit, bringing companies, organizations and individuals into the greater conversation about sustainability – for the benefit of people, planet, and profit. www.triplepundit.com

4. Michael Beer – The Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and Chairman of TruePoint (formerly the Center for Organizational Fitness) a research based consultancy he co-founded. Beer works with senior executives who aspire to transform their organization into a high commitment and performance system through honest conversations about the organization’s alignment with strategy and values. He is the author of Higher Ambition: How Great Leaders Create Economic Value. www.truepoint.com

5. Warren Bennis – Founding Chairman of USC’s Leadership Institute, distinguished professor of business administration at the USC Marshall School of Business and advisory board chairman of the Center for Public Leadership at Harvard’s Kennedy School. One of the world’s foremost experts on leadership, Dr. Bennis has written 30 books including his latest, Still Surprised: A Memoir of a Life in Leadership. www.warrenbennis.com

6. Ronald E. Berenbeim – Authority on business ethics and corporate governance issues and has written over 50 Conference Board studies. He is an Adjunct Professor at the NYU Stern School of Business Administration where he has taught Professional Responsibility: Markets, Ethics and Law since 1995 and a Senior Fellow at The Conference Board. www.conference-board.org/publications/bio.cfm?id=64

7. Anna Bernasek – Author of The Economics of Integrity. Writer, professional speaker and business consultant. Bernasek helps companies build, protect and profit from their integrity through The Integrity Partnership, a consulting firm she co-founded in 2010 with Dan Mongan. www.theintegritypartnership.com

8. Hank Boerner – Chairman of Governance & Accountability Institute. Hank is recognized for his expertise in dealing with a broad range of ESG factors and issues. www.ga-institute.com

9. Roger Bolton – President, Arthur W. Page Society and co-author The Dynamics of Public Trust in Business- Emerging Opportunities for Leaders. Also co-leads the Project on Public Trust in Business, a major and ongoing effort to engage leading organizations in developing and implementing a long-term strategy to build public trust in business. www.awpagesociety.com

10. Dan Bross – Senior Director Corporate Citizenship at Microsoft. Dan is responsible for citizenship strategic planning and program development; field readiness and training; marketing and communications; business integration; and stakeholder engagement – including managing Microsoft’s strategic relationship with the World Economic Forum. www.microsoft.com

11. Henk Campher – Senior Vice President of CSR and Sustainability at Edelman, he has more than 15 years global experience in corporate responsibility and brings a range of unique perspectives and experiences as an NGO activist, policy analyst, social entrepreneur and advisor to companies on issues including sustainability strategy & communications, stakeholder engagement, risk management, consumer-driven CSR, public-private partnerships, international development, supply chain, labor and human rights. www.edelman.com

12. Ram Charan – A business advisor and speaker famous among senior executives for his uncanny ability to solve their toughest business problems. Identified by Fortune as the leading expert in corporate governance, Dr. Charan is helping boards go beyond the requirements of Sarbanes-Oxley and the New York Stock Exchange by providing practical ways to improve their group dynamics. He is the author of multiple books, including his latest publication, Owning Up: The 14 Questions Every Board Member Needs to Ask. www.ram-charan.com

13. Mark Chussil – Founder and CEO of Advanced Competitive Strategies, Inc. Mark lectures and consults globally about strategic thinking, business war games, and strategy simulation. His most recent book is Nice Start: Questions Only You Can Answer to Create the Life Only You Can Live. www.whatifyourstrategy.com

14. Randy Conley – Director of Client Delivery Services and Trust Practice Leader at The Ken Blanchard Companies. Randy’s dual focus enables him to deliver authentic presentations and learning sessions that bring a real-world perspective on the importance and value of leaders developing relationships based on trust. www.leadingwithtrust.com

15. Stephen M.R. Covey – Co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance. He is the author/co-author of several books including The SPEED of Trust and Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. www.more-than-money.com

16. Aron Cramer – President and CEO of BSR, Aron is recognized globally as an authority on corporate responsibility. He advises senior executives and is regularly featured as a speaker at major events and in a range of media outlets. Aron is co-author of the book Sustainable Excellence: The Future of Business in a Fast-Changing World, about the corporate responsibility strategies that drive business success. www.bsr.org

17. Michael Crooke – The former President and CEO of Patagonia Inc., he is currently an assistant professor of strategy at Pepperdine University’s Graziadio School of Business and Management. Dr. Crooke coordinates the school’s new Certificate in Socially, Environmentally and Ethically Responsible (SEER) Business Practice Program and he teaches the capstone course on responsible business practice. bschool.pepperdine.edu/programs/full-time-mba/seer/michael-crooke.htm

18. Stephen M. Davis – A nonresident senior fellow at the Brookings Institution and Executive Director of the Yale School of Management’s Millstein Center for Corporate Governance and Performance. His current focus is on capital markets, fund governance, corporate board chairmanship, environmental and social risks, board-shareowner communications, and director accountability. mba.yale.edu/faculty/profiles/davis.shtml

19. David A. DeLorenzo – The Chief Executive Officer and President of Dole Food Company Inc. since June 5, 2007. Mr. DeLorenzo served as Consultant of Dole Food Company Inc. from January 2002 to January 2007. Mr. DeLorenzo served as President and Chief Operating Officer of Dole Food Company Inc. from March 1996 to February 2001. Dole Food Company was named #4 in Trustworthy Business Behavior by Trust Across America in 2011. www.dole.com

20. Daniel Diermeier – A professor of Managerial Economics and Decision Sciences at the Kellogg School of Management, and Professor of Political Science at Northwestern University. He is director of the Ford Motor Company Center for Global Citizenship, where his work focuses on reputation management, political and regulatory risk, crisis management, and integrated strategy. He is the author of the new book Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset. www.kellogg.northwestern.edu/faculty/diermeier/personal/

21. Robert Eccles – A Harvard faculty member and co-author with Michael P. Krzus of One Report: Integrated Reporting for a Sustainable Strategy, also a member of the Steering Committee of the International Integrated Reporting Committee. www.integratedreporting.org

22. Jed Emerson – An internationally recognized thought leader in sustainability and sustainable finance, impact investing, social entrepreneurship and strategic philanthropy. Emerson has played founder roles with some of the nation’s leading venture philanthropy, community venture capital and social enterprises. www.blendedvalue.org

23. Peter Firestein – President of Global Strategic Communications, Firestein is a strategic advisor to senior corporate management. He helps them build market value and sustainability by strengthening support among investors and social stakeholders. He helps them identify risk, leverage hidden employee assets, and realize their full potential as leaders. Firestein has described original techniques for creating these results in dozens of publications and in his book “Crisis of Character – Building Corporate Reputation in the Age of Skepticism.” www.firesteinco.com

24. Charles Fombrun – Chairman and Co-founder of Reputation Institute. Author of numerous books including Reputation: Realizing Value from The Corporate Image. www.reputationinstitute.com

25. Bejamin (Ben) G.S Fowke III – Chairman of the Board, President and Chief Executive Officer (CEO) of Xcel Energy. He previously served as President and Chief Operating Officer (COO) with responsibility for overall corporate operations as well as Xcel Energy’s four operating companies, which do business in eight states. Xcel Energy was named #2 in Trustworthy Business Behavior by Trust Across America in 2011. www.xcelenergy.com

26. R. Edward Freeman – Elis and Signe Olsson Professor, Freeman is academic director of the Business Roundtable Institute for Corporate Ethics. He is a senior fellow of the Olsson Center for Applied Ethics at the University of Virginia Darden School of Business. In March 2010, the University of Virginia Board of Visitors named Freeman as a University Professor. He is the first faculty member in Darden’s history to be given this rare honor. www.darden.virginia.edu

27. Thomas Friedman – An internationally renowned author, reporter, and columnist—the recipient of three Pulitzer Prizes and the author of five bestselling books, among them The World is Flat and Hot, Flat and Crowded: Why We Need a Green Revolution-and How it Can Renew America. www.thomaslfriedman.com

28. Francis Fukuyama – Olivier Nomellini Senior Fellow at the Freeman Spogli Institute for International Studies (FSI), resident in FSI’s Center on Democracy, Development, and the Rule of Law. He has written a number of books, among them Trust: The Social Virtues and the Creation of Prosperity. www.stanford.edu

29. Leslie Gaines-Ross – Chief Reputation Strategist at Weber Shandwick, responsible for thought leadership. She is a corporate strategist, blogger and author of CEO Capital: A Guide to Building CEO Reputation and Company Success and Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation. www.webershandwick.com

30. Robert Galford – A managing partner of the Center for Leading Organizations. He divides his time across teaching on Executive Education programs and working with senior executives at the world’s leading firms on the leadership issues that lie at the intersection of strategy and organization. Rob is the co-author of The Trusted Advisor, The Trusted Leader and Your Leadership Legacy. www.centerforleading.com

31. David Gebler – A recognized thought leader in values-based ethics and culture risk management. Author of Creating a Culture of Compliance and The Power Values: How Commitment, Integrity, and Transparency Clear the Roadblocks to Performance. www.skoutgroup.com

32. Mary Gentile – Creator and Director of the “Giving Voice to Values” curriculum and Senior Research Scholar at Babson College; expert on ethical decision making; and author of Giving Voice to Values: How To Speak Your Mind When You Know What’s Right. www.GivingVoiceToValuesTheBook.com www.GivingVoiceToValues.org

33. Bill George – Professor of management practice at Harvard Business School. He is the author of four best-selling books 7 Lessons for Leading in Crisis, True North, Finding Your True North, and Authentic Leadership. www.billgeorge.org

34. Charles H. Green – Speaker and executive educator on trust-based relationships and Trust-based Selling in complex businesses. The author of Trust-based Selling and co-author of The Trusted Advisor and The Trusted Advisor Fieldbook. www.trustedadvisor.com

35. Patricia J. Harned, PhD – President of the Ethics Resource Center. During her tenure, ERC has gained a reputation as a respected, independent research organization dedicated to the advancement of high ethical standards and practices in business, government and nonprofits. www.ethics.org

36. Hazel Henderson – Founder of Ethical Markets Media, a futurist, evolutionary economist and author of award-winning Ethical Markets: Growing the Green Economy, and developer with Calvert Group of the widely used alternative to GNP, the Calvert-Henderson Quality of Life Indicators. www.hazelhenderson.com

37. Jeffrey Hollender – Leading authority on corporate responsibility, sustainability and social equity. Hollender is the author of The Responsibility Revolution: How the Next Generation of Businesses Will Win and co-founder of Seventh Generation. His mission is to inspire and provoke business leaders to think differently about the role they and their companies play in society. Jeffrey is also co-founder and a board member at the American Sustainable Business Council, a national coalition of over 150,000 executives, entrepreneurs and business leaders committed to changing the rules of business. www.jeffhollender.com

38. Tony Hsieh – CEO of Zappos and the author of Delivering Happiness: A Path to Profits, Passion, and Purpose. Tony “believe(s) that getting the culture right is the most important thing a company can do.” www.zappos.com

39. Robert Hurley – An award-winning Professor at Fordham University and President of Hurley Associates. He has been a core faculty member in Columbia Business School’s Leading and Managing People Program for the past 15 years. He is the author of The Decision to Trust. www.drbobhurley.org

40. David Hutchens – A bestselling author whose book series, known as The Learning Fables, has been translated into more than a dozen languages. His new book (with Barry Rellaford) is “A Slice of Trust: The Leadership Secret with the Hot & Fruity Filling.” A former advertising copywriter, David has designed learning programs for Wal-Mart, IBM, The Coca-Cola Company, Nike, FranklinCovey, and many more. www.goteamresources.com

41. Mitch Jackson – Vice President Environmental Affairs and Sustainability at FedEx Corporation. He develops the sustainability strategy and vision to ensure that FedEx minimizes its environmental footprint while still delivering outstanding customer service. Mitch shares environmental leadership insight at blog.fedex.com/mitchjackson. www.fedex.com

42. Michael Josephson – One of the nation’s most sought-after and quoted ethicists. Founder and president of Josephson Institute and its Character Counts! project, he has conducted programs for more than 100,000 leaders in government, business, education, sports, law enforcement, journalism, law, and the military. www.josephsoninstitute.org

43. Rosabeth M. Kanter – Holds the Ernest L. Arbuckle Professorship at Harvard Business School, where she specializes in strategy, innovation, and leadership for change. She is the author or co-author of 18 books including SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good. www.hbs.edu

44. Paul Klein – A pioneer in corporate social responsibility and community investment, he is the founder of Impakt, a Toronto based firm that helps large corporations to strategically align business and social outcomes. Paul is a regular contributor to Forbes, works closely with Fortune 500 companies, and lectures at York University and Queens School of Business. www.impaktcorp.com

45. Jim Kouzes – The Dean’s Executive Professor of Leadership, Leavey School of Business, Santa Clara University, and an award-winning speaker, cited by the Wall Street Journal as one of the ten best executive educators in the U.S. He is the coauthor of over thirty books and workbooks, including the bestselling The Leadership Challenge. www.leadershipchallenge.com

46. Dean Krehmeyer – Executive Director Business Roundtable Institute for Corporate Ethics. His contribution bridges the corporate and academic worlds, ensuring that leading research about trust gets translated into practice—and that leading practice becomes ingrained into academic research. Co-author of “Breaking the Short-Term Cycle: Discussion and Recommendations on How Corporate Leaders, Asset Managers, Investors, and Analysts Can Refocus on Long-Term Value.” www.corporate-ethics.org

47. Chris Laszlo – A managing partner and co-founder of Sustainable Value Partners. He counsels senior leaders in some of the world’s largest companies to transform societal opportunities and risks into sources of competitive advantage. He is an Associate Professor at Case Western Reserve University’s Weatherhead School of Management, where he is the Faculty Research Director at the Fowler Center for Sustainable Value. He is the author of Embedded Sustainability: the Next Big Competitive Advantage. www.sustainablevaluepartners.com

48. Greg Link – Co-founder, President and CDO (Chief Deal-making Officer) of CoveyLink, Link has taught Principle Centered Leadership and advised executive clients at numerous leading enterprises, including Hewlett Packard, U.S. Navy Resale, U.S. Navy Supply, Sony, Chevron Oil, San Diego Gas and Electric, IBM, Microsoft, and numerous other organizations. He is the co-author, with Stephen M.R. Covey of Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. www.coveylink.com

49. Linda Locke – Principal of Reputare Consulting, a firm that helps organizations understand how they are perceived, and what they can do about it. She conceptualized, created and led the global corporate reputation practice for MasterCard Worldwide as Group Head and Senior Vice President, reporting to the Chief Marketing Office. She is a strategist, speaker, and innovator. She is a leader in the use of business intelligence to predict and mitigate eroding levels of trust. www.reputareconsulting.com

50. Eric Lowitt – A student and teacher of strategy and sustainability – how companies grow, innovate, and become more agile by embracing sustainability. Having invested several years into the topic, Eric has led Accenture’s sustainability research program, and served as Specialist Master in Deloitte Consulting LLP’s sustainability practice. He is the author of The Future of Value. www.ericlowitt.com

51. Robert Porter Lynch – Spent the last twenty-five years studying how exceptional leaders energize collaboration to produce sustainable innovation in teams, alliances, and acquisitions. He has written several books on strategic alliances, serves as Adjunct Professor at the Universities of Alberta and British Columbia, and is founding Chairman Emeritus of the Association of Strategic Alliance Professionals. Lynch is co-author of Trusted to Lead: How Leaders Unlock the Code to Prosperity & Profits. www.warrenco.com

52. Chris MacDonald – Writer, speaker, and consultant on ethics. He teaches business ethics at Saint Mary’s University in Halifax, Canada, and is a Nonresident Senior Fellow at Duke University’s Kenan Institute for Ethics. He is currently a Visiting Scholar at the Rotman School of Management. www.businessethicsblog.com

53. Simon Mainwaring – Founder and CEO of WeFirst, a branding firm specializing in the integration of profit and purpose. An award-winning former Nike creative at Wieden & Kennedy and worldwide creative director for Motorola at Ogilvy, he is a member TED and serves on the Advisory Board of the Center for Public Diplomacy at the Annenberg School of Communications at the University of Southern California. Simon’s blog, “The Business of Social Transformation” can be found at www.simonmainwaring.com

54. Edward Marshall – Senior Partner in Organizational Leadership at the Center for Creative Leadership, based in Greensboro, NC. His work focuses on cultural transformation in national and global businesses and organizations, and working with senior executives to develop leadership strategies to address business challenges. Mr. Marshall’s trust work focuses on creating and coaching collaborative executive teams. His latest book is Building Trust at the Speed of Change. www.ccl.org

55. Roger Martin – Dean of the Rotman School of Management since 1998. He is an advisor on strategy to the CEO’s of several major global corporations. He writes extensively on and is a regular columnist for BusinessWeek.com, the Washington Post’s On Leadership blog and to Financial Times’ Judgment Call column. He has published several books, including: The Design of Business: Why Design Thinking is the Next Competitive Advantage and The Future of the MBA: Designing the Thinker of the Future. www.rogerlmartin.com

56. Susan McPherson – Senior vice president at Fenton, the nation’s leading public interest communications firm, Susan focuses on corporate responsibility programs for the firm’s clientele and regularly writes and speaks on sustainability communications and the value of public/private partnerships. She also is a member of the Clinton Global Initiative. www.fenton.com

57. Nell Minow – Editor and Co-Founder of The Corporate Library. Ms. Minow was named one of the 20 most influential people in corporate governance by Directorship magazine in 2007 and was dubbed “the queen of good corporate governance” by BusinessWeek Online in 2003. www.thecorporatelibrary.com

58. Philip Mirvis – Organizational psychologist whose research and private consulting centers on large-scale organizational change and the impact of business on society. Author of The Cynical Americans (on public trust) and Beyond Good Company (on CSR). Research fellow at Boston College. www.bc.edu

59. Monika Mitchell – Founder and CEO of Good Business International, and an internationally known business ethics and women’s leadership expert. She is a member of the United Nations Global Compact and founding member of the NGO Values & Business Working Group where she focuses on economic empowerment for women in developing nations. She founded Good Business International, Inc. (Good-strong) in 2008 based on her deep belief in the need for 21st century business to become a social force for good. www.good-strong.com

60. Terry Mollner – Founder, Chair, and Executive Director of Trusteeship Institute, Inc., a think tank and consulting firm founded in 1973 that focuses on the development of socially responsible businesses. In 1982 he was one of the founders of the Calvert Socially Responsible Investment Fund, the first such fund with the full panoply of social screens. He also provided leadership to create the Calvert. www.trusteeship.org

61. Robert Monks – Pioneering shareholder activist and corporate governance adviser, Robert AG Monks, has written widely about shareholder rights & responsibility, corporate impact on society and global corporate issues. Mr. Monks was a founder of Institutional Shareholder Services (ISS), now the leading corporate governance consulting firm. He also founded Lens Governance Advisers and co-founded The Corporate Library (now Governance Metrics International.) www.ragm.com

62. Brian Moriarty – Adjunct Professor of Management Communications Darden School of Business and the Director at the Business Roundtable Institute for Corporate Ethics where he leads the Project on Public Trust in Business. www.corporate-ethics.org

63. Nitin Nohria – The tenth dean of Harvard Business School. He previously served as co-chair of the Leadership Initiative, Senior Associate Dean of Faculty Development, and Head of the Organizational Behavior unit. His intellectual interests center on human motivation, leadership, corporate transformation and accountability, and sustainable economic and human performance. www.hbs.edu/dean/

64. Indra Nooyi – Chairman and CEO of PepsiCo, in 2010 named Fortune’s Most Powerful Woman in Business and received the FIRST International Award for Responsible Capitalism. www.pepsi.com

65. Mark Parker – President & Chief Executive Officer, NIKE, Inc. Parker joined Nike as one of its first footwear designers back in 1979.For more than 30 years, he’s brought innovative concepts and engineering expertise. Parker is responsible for the growth of NIKE, Inc.’s global business portfolio, which includes Cole Haan, Converse Inc., Hurley International LLC, and Umbro Ltd. Nike was named #3 in Trustworthy Business Behavior by Trust Across America in 2011. www.nikeinc.com

66. Mike Paul – Considered one of the top crisis public relations and reputation management consultants in the corporate world. Business Week Magazine termed him the “Master of Disaster” for his counsel in leading corporate clients in times of trouble. He is not about “spin” but rather assisting clients in building trustworthy business behavior, integrity and character in communications and corporate behavior.  Mike Paul’s website

67. Tom Peters – Credited with almost single handedly inventing the “management guru” industry. Co-authored In Search of Excellence. His most recent book, The Little Big Things: 163 Ways to Pursue Excellence. www.tompeters.com

68. Jeffrey Pfeffer – The Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of thirteen books including The Human Equation: Building Profits by Putting People First, The Knowing-Doing Gap: How Smart Companies Turn Knowledge Into Action, and What Were They Thinking? Pfeffer’s latest book is entitled Power: Why Some People Have It—And Others Don’t. www.jeffreypfeffer.com

69. C. Larry Pope – President and Chief Executive Officer of Smithfield Foods, Inc. Mr. Pope joined Smithfield Foods in 1980 as controller, became vice president, finance in 1999, chief financial officer in 2000, and was named president and chief operating officer in 2001. Smithfield Foods was named #1 in Trustworthy Business Behavior by Trust Across America in 2011. www.smithfieldfoods.com

70. David E.I. Pyott – Chairman of the Board, President and CEO of Allergan. Mr. Pyott joined Allergan in January 1998 as President and Chief Executive Officer (CEO) and now serves as Chairman of the Board (since 2001), President and CEO. Allergan was named #6 in Trustworthy Business Behavior by Trust Across America in 2011. www.allergan.com

71. Doug Rauch – In his over 31 years with Trader Joe’s Company (the last fourteen as President), Doug Rauch played a pivotal role in their growth from a small retail chain in Southern California with nine locations, to a nationally acclaimed retail success story with more than 340 stores in 27 states. Having retired from Trader Joe’s in 2008, Doug currently is a Fellow at Harvard’s Advanced Leadership Initiative; a Trustee at Olin College of Engineering; and serves on a number of for-profit and non-profit boards, including Conscious Capitalism, Inc. www.aptacapital.com/team/Partners-DougRauch.html

72. Rory Read – President and chief executive officer of AMD and also serves on the company’s board of directors. Prior to joining AMD in August 2011, Read served as president and chief operating officer of Lenovo Group, Ltd. He previously spent 23 years at IBM serving in various global leadership roles. AMD was named #5 in Trustworthy Business Behavior by Trust Across America in 2011. www.amd.com

73. Frederick Reichheld – Bain Fellow and Founder of Bain’s Loyalty practice which helps clients achieve superior results through improvements in customer, employee, partner, and investor loyalty. His pioneering work has quantified the linkage between loyalty, profits, and growth. He wrote Loyalty Rules!: How Today’s Leaders Build Lasting Relationships. www.loyaltyrules.com

74. Barry Rellaford – Co-founder of Stephen Covey’s Speed of Trust Practice, and a globally sought-after leadership development expert. He regularly speaks and trains internationally, having led programs in 15 countries with participants representing over 50 different nations. Barry is co-author of A Slice of Trust with David Hutchens. http://www.speedoftrust.com

75. Laura Rittenhouse – President of Rittenhouse Rankings Inc, a CEO advisory and investor relations company that conducts an annual benchmark survey of CEO candor. This research shows that companies consistently striving to promote candor will typically gain competitive advantage and superior market performance. The Rankings’ metrics reveal which companies do or don’t excel in candor. Rittenhouse is the author of Buffett’s Bites and Do Business with People You Can Trust. www.rittenhouserankings.com

76. Paul Rooke – Chairman and Chief Executive Officer of Lexmark International, Inc. He became chairman of the Lexmark board of directors in April 2011 after being named President and CEO and elected to the board in October 2010. Lexmark was named #10 in Trustworthy Business Behavior by Trust Across America in 2011.This is the second year that Lexmark has been named to our “Top Ten.” www.lexmark.com

77. Judith Samuelson – Executive Director Business and Society Program, Aspen Institute. A leading public policy advocate with a background in business, public-private partnerships, philanthropy, her work focuses on the role and impact of business in society, and strategies to align business, and business schools, with the long term health of society. www.aspenBSP.org

78. Carol Sanford – Has lead major consulting efforts in both Fortune 500 and new-economy businesses for more than 30 years, Carol believes that business can and will play a major role in creating a better world. She is the author of The Responsible Business: Reimagining Sustainability and Success. www.carolsanford.com

79. Howard Schultz – CEO of Starbucks. Asked the secret of his success, Schultz recounts four principles: “Don’t be threatened by people smarter than you. Compromise anything but your core values. Seek to renew yourself even when you are hitting home runs. And everything matters.” www.starbucks.com

80. Jeffrey Seglin – Lecturer in Public Policy, writes “The Right Thing,” a weekly column on general ethics that has been syndicated by Tribune Media Services since September 2010. From 2004 through 2010, he wrote an ethics column distributed by The New York Times Syndicate. He is the author of The Right Thing: Conscience, Profit and Personal Responsibility in Today’s Business. jeffreyseglin.blogspot.com

81. Dov Seidman – Founder and CEO of LRN, a company that helps businesses develop ethical corporate cultures and inspire principled performance, and pioneer around the idea that the most principled businesses are the most profitable and sustainable. He is the author of HOW: Why HOW We Do Anything Means Everything…in Business (and in Life). www.lrn.com

82. Dr. Pamela Shockley-Zalabak – Chancellor and Professor of Communication at the University of Colorado at Colorado Springs. One of three authors of Building the High Trust Organization: Strategies for Supporting Five Key Dimensions of Trust. www.uccs.edu

83. Joe Sibilia – CEO of CSRwire.com, the social responsibility newswire service that distributes and archives corporate social responsibility/sustainability news worldwide. A visionary of the socially responsible business movement and founder and CEO of Meadowbrook Lane Capital. He is also the co-author with David Mager of Street Smart Sustainability: The Entrepreneur’s Guide to Profitably Greening Your Organization’s DNA. www.csrwire.com

84. Doyle R. Simons – Chairman and Chief Executive Officer of Temple-Inland. Doyle joined the company in 1992 serving in various capacities, including corporate attorney, Director of Investor Relations, Vice President of Administration, Chief Administrative Officer and Executive Vice President. Temple-Inland was named #7 in Trustworthy Business Behavior by Trust Across America in 2011. www.templeinland.com

85. Tony Simons – Author of The Integrity Dividend: Leading by the Power of Your Word, Associate Professor at Cornell and President of Integrity Dividend LLC, where he teaches people, groups and companies how to excel through integrity. www.integritydividend.com

86. Aman Singh – Editorial Director of CSRwire, Singh is a CSR practitioner, experienced journalist and social media strategist. She is the founder of Singh Solutions, offering research and advisory services on corporate social responsibility strategy, sustainable business practices, employee engagement and communications. www.csrwire.com

87. Raj Sisodia – Professor of strategic marketing for over twenty-five years, one of the founders of the Conscious Capitalism movement and author of Firms of Endearment. www.bentley.edu www.consciouscapitalism.org

88. Andrew Sobel – Leading authority on client relationships and client loyalty. Author of All for One: 10 Strategies for Building Trusted Client Partnerships – voted one of the top 10 professional services sales and marketing books of the decade. www.andrewsobel.com

89. Frank Sonnenberg – Marketing strategist and founder of Sonnenberg & Partners. Author of over 300 articles and four books including Managing with a Conscience: How to Improve Performance Through Integrity, Trust, and Commitment, (2nd ed.). Industry Week selected the first edition as one of the top ten business books of the year. www.franksonnenbergonline.com

90. John Spence – Leading authority in the areas of Strategic Thinking, High-Performance Teams, Advanced Leadership Development, and Delivering Consistently Superior Customer Service. Author of Awesomely Simple-essential business strategies for turning ideas into action. www.johnspence.com

91. Dave Stangis – Vice President, CSR/Sustainability at Campbell Soup Company. Responsible for designing and leading Campbell’s overarching CSR/Sustainability strategy. He heads a global CSR Network organization and oversees the development of CSR and Sustainability goals, policies, programs, engagement and reporting for the company. www.campbellsoupcompany.com/csr

92. Richard K. Templeton – Chairman, President and CEO of Texas Instruments. Texas Instruments was named #9 in Trustworthy Business Behavior by Trust Across America in 2011. This is the second year that Texas Instruments has been named to our “Top Ten.” www.ti.com

93. Alice Tepper Marlin – Pioneer in corporate social responsibility, starting with a Peace Portfolio in 1968 and culminating today in the establishment of Social Accountability International (SAI), the pre-eminent global social standards organization that developed the SA8000® certification standard for decent work. Also the author of the 1988 bestseller Shopping for a Better World. www.sa-intl.org

94. Jeffrey Thomson – President and CEO of the IMA, the worldwide association for accountants and financial professionals working in business. He is considered an expert on risk management, and a global thought leader in the emerging area of GRC – governance, risk and compliance. He is quoted as saying “Make values your anchor.” www.imanet.org

95. Dave Ulrich – A Professor at the Ross School of Business, University of Michigan and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value. He studies how organizations build capabilities of leadership, speed, learning, accountability, and talent through leveraging human resources. He has written over 20 books including the Leadership Code and the Leadership Brand with Norm Smallwood. www.rbl.net

96. Eric Uslaner – Professor of Government and Politics at the University of Maryland-College Park, where he has taught since 1975, and author of The Moral Foundations of Trust. Eric is also the author of Corruption, Inequality, and the Rule of Law and Segregation and Mistrust. www.umd.edu

97. Curtis Verschoor – CEO of CC Verschoor & Associates, his expertise is in auditing, corporate governance, applied business ethics and internal controls. He is a research scholar at the Center for Business Ethics at Bentley University and a Fellow of the Corporate Governance Center at Kennesaw State University. He serves as the Editor and publishes an ethics column in Strategic Finance. curtisverschoor@sbcglobal.net

98. David Vidal – Global corporate citizenship research director at The Conference Board. Vidal joined The Conference Board in 1997. As director of The Conference Board Center for Corporate Citizenship & Sustainability, he is responsible for research and program development in corporate citizenship and sustainability, corporate responsibility, corporate philanthropy, and community engagement. www.conference-board.org

99. Brian C. Walker – Chief Executive Officer of Herman Miller Inc. since July 26, 2004 and President since March 6, 2003. Mr. Walker served as the Chief Operating Officer of Herman Miller Inc. since March 6, 2003. Herman Miller was named #8 in Trustworthy Business Behavior by Trust Across America in 2011. www.hermanmiller.com

100. Robert Whipple – “The TRUST Ambassador” is a nationally recognized consultant, author and teacher, and an expert at helping organizations build higher levels of TRUST. Author of three books including, Leading with Trust is like Sailing Downwind. www.leadergrow.com

Remember, do the right thing when your reputation is in crisis and seek the counsel of an experienced reputation management expert. It will be a major challenge, but ultimately the rewards of repairing your reputation will be great. Why? Because Your Reputation Is Everything!™

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is the Reputation Doctor® at Reputation Doctor LLC

Mike Paul, The Reputation Doctor®, is considered one of the leading crisis public relations and reputation management experts in the world. You've seen him often in the global news media as a weekly news commentator and expert discussing CEOs, corporations, celebrities, athletes, politicians and others with reputations in crisis. Some of the news outlets include ABC News, CBS News, NBC News, CNN, MSNBC, Fox News, CNBC, Bloomberg TV, ESPN, NPR, Reuters, BBC, Sky News New York Times, NY Post, NY Daily News, Wall Street Journal, USA Today, Sports Illustrated, Bloomberg BusinessWeek, the Guardian, the Telegraph and many others. For interview requests, keynotes speeches, senior counseling or other business opportunities with Mr. Paul, please contact click here.


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